Purple stores focus on selling the brand's innovative sleep products, particularly their highly rated mattresses. The stores offer customers the chance to experience and test out Purple’s unique products, which are known for their Hyper-Elastic Polymer material that adapts to body shapes for a supportive and comfortable sleep experience.
The stores are designed with a modern, minimalist aesthetic that prioritizes both function and comfort. These stores are intended to provide an inviting, laid-back environment that mirrors the comfort and innovation their products offer.